Yarsa Tech: The Pokhara Startup Redefining “Made in Nepal” in Electronics Manufacturing

When people think of Nepal’s tech industry, software and IT services dominate the conversation. But one Pokhara-based startup is quietly, and boldly, changing that narrative. Yarsa Tech is manufacturing real, globally competitive electronics products right here in Nepal, and the world is starting to take notice.

Nepal’s Electronics Manufacturing Gap — And Who’s Filling It

For decades, Nepal has been a consumer of electronics, not a creator. Every router, power backup device, and payment terminal on the shelf has traditionally come from China, India, or beyond. The concept of a Nepali company designing, prototyping, and mass-manufacturing electronics from raw materials felt, at best, aspirational.

Yarsa Tech is making that aspiration a reality.

Founded on March 22, 2022, and headquartered in Pokhara, Yarsa Tech is a subsidiary of Yarsa Labs — the same parent company behind popular mobile games like Ludo and Callbreak under the Yarsa Games brand. With over seven years of technology experience, Yarsa Labs has been incubating ventures that push Nepal’s tech ecosystem forward, and Yarsa Tech stands as perhaps its most ambitious bet yet.

Who Is Behind Yarsa Tech?

Yarsa Tech was founded by NJ Subedi, operating under the larger Yarsa Labs umbrella. The company brings together trained engineers, hardware designers, and manufacturing specialists working out of its primary facility in Pokhara (Talchowk, Kaski), with an additional branch office in Kathmandu.

The team isn’t just assembling imported parts — they are building a full-stack electronics manufacturing ecosystem in Nepal, encompassing:

• Electronics R&D
• PCB design and fabrication
• 3D printing and rapid prototyping (FDM & SLA)
• CNC machining and laser cutting
• Plastic injection moulding
• In-house packaging design
• Quality assurance and firmware development

This is not your average “assemble and sell” operation. This is manufacturing, done properly.

The “Nizi” Brand: Aafno Technology, Built in Nepal

At the heart of Yarsa Tech’s product lineup is the Nizi brand — a name rooted in the Nepali word “aafno,” meaning “our own.” It’s a deliberate, cultural statement: these products belong to Nepal.

Under the Nizi brand, Yarsa Tech has launched a growing portfolio of consumer and commercial electronics designed to solve real-world problems faced by Nepali users and businesses.

Here’s a look at their current product lineup:

• 🔋 Nizi Power — A router power backup system that ensures uninterrupted internet connectivity during load shedding. Their flagship product and the one that put Yarsa Tech on the map.
• 📟 NiziPOS — A dynamic QR display for digital payments with real-time payment feedback for merchants.
• 📷 Nizi Scan — A powerful barcode and QR code scanner designed for accurate, fast multi-format code reading.
• 🔊 AudiQR — An audio payment notifier that delivers instant sound confirmation for QR-based transactions — ideal for noisy retail environments.
• 💧 Nizi Motor Controller — A smart water level monitoring system that eliminates the need for manual tank monitoring and prevents overflow.
• 💡 Nizi Light Sensor — An automatic light switch that adjusts based on ambient luminosity, removing the need for manual control.
• 🪪 Nizi Tap — A smart NFC-based tap card, with co-branded versions already being exported to international partners like Aruba.
• 📡 Nizi Mini WiFi Router Powerbank — A compact 5200mAh device offering up to 4 hours of backup for short outages, now available on Daraz and nizistore.com.

Why Yarsa Tech Matters for Nepal’s Startup Ecosystem
Yarsa Tech’s story is bigger than one company. It is a proof of concept for an entire industry.

Nepal has long struggled to move beyond software services and app development when it comes to tech entrepreneurship. Hardware manufacturing has been considered too capital-intensive, too complex, and too risky for a developing economy still grappling with infrastructure challenges.

Yarsa Tech is dismantling those assumptions — one circuit board at a time.

By building a world-class manufacturing setup in Pokhara, training local engineers, and creating products that compete on a global standard, Yarsa Tech is laying the groundwork for a future where Nepal doesn’t just consume technology — it creates it.

For young engineers, hardware enthusiasts, and aspiring entrepreneurs across Nepal, Yarsa Tech’s journey sends a clear message: “Made in Nepal” is no longer a compromise. It’s a standard.